Mitsubishi to Phase Out Most of its U.S.-made Models by 2014

Mitsubishi President Osamu Masuko today announced that the automaker will kill most of its current lineup of U.S.-made vehicles by 2014, as part of the company's “Jump 2013” mid-term business plan. The decision affects the Eclipse and Eclipse Spyder sports cars, Endeavor crossover and Galant sedan, which are going to be replaced with global vehicles built at the manufacturer’s Illinois plant. The Outlander crossover, Outlander Sport small crossover and Lancer sedan will provide the underpinnings for the new models.

According to Mr. Masuko, these changes won’t affect U.S. sales. In fact, he predicted that sales and production numbers will increase, albeit no target has been specified.

“Our sales in North America will increase”, Masuko said. “We'll still be selling cars brought in from Japan, and we'll be adding the global small car as well”.

When it comes to combined sales, Mitsubishi expects the Japanese, North American and European markets to register a jump of 90,000 units over the next three years.

Furthermore, the company is exploring other possibilities to gain much needed market share as well.

One plan of action will see Mitsubishi rolling out no less than eight electric or plug-in hybrid vehicles by early 2016, including a small commercial truck version of the i-MIEV and plug-in hybrid SUV based on the Px-MiEV concept car shown at the 2009 Tokyo Motor Show.

Mitsubishi also wants to bring its new global small car to the U.S. and target emerging markets with new models, such as a 1-ton pickup truck that could be jointly developed with Nissan.

Mitsubishi GalEA Four-Door Sportcoupé Design Concept by Gábor Farkas

In the beginning of the year, we showed you a very production-like concept study for a new generation of the Colt sub-compact called the Concept CS, which was created by Gábor Farkas. The independent designer has now sent us yet another Mitsubishi study, this time for a replacement to the Galant sedan.

The concept is named GalEA and is said to draw its inspiration from the previous, sharper-looking eighth generation Galant of the late 1990s, while sharing similar design cues with the smaller Concept CS. In a 180 degree turn, the designer re-imagined the Galant as a more distinct and aggressive looking four-door coupe model with a long hood, sloping roof, pillarless doors and a stumpy rear end.

Follow the jump to read Gábor's description of the project and to get a closer look at the sporty Mitsubishi saloon in our high-res gallery and CGI videos.

MITSUBISHI GALEA [From Gábor Farkas]

Mitsubishi GalEA is a design study that uses styling elements of the recent Mitsubishi 'jet-fighter' design language. It was born to revive the 1997 Galant EA as a four-door coupé. The EA inspired the 'jet-fighter' design language and now it returns as a four-door sportcoupé.

This time, the design of the car was teased via the Mitsubishi GalEA Facebook page and the final result has been refined at some point according to user-reactions.

At the front you can recognize some details that were borrowed from the Mitsubishi Concept RA but the other parts of the body have an individual new styling with waving lines which have already been introduced on the Mitsubishi Concept CS.

The wheelbase and the proportions of the body also hint at a front engine with rear wheel drive layout. In the inside you can see premium materials and four individual seats. The dashboard has clear and elegant styling.

About the name: it refers to the Galant EA but also has another meaning. A galea was a Roman soldier's helmet. Some gladiators also wore a bronze galea with a face mask and a decoration, often a fish on its crest.

Main dimensions

length: 4745 mm (186.8 in)
width: 1948 mm (79.7 in)
height: 1343 mm (52.9 in)

front track: 1722 mm (67.8 in)
rear track: 1706 mm (67.2 in)
wheelbase: 3070 mm (120.9 in)
length/wheelbase ration: 1.55
wheels: 205/40 R 18

Mitsubishi's Future in America Uncertain, New Small Models Coming as Larger Models Fade

While Mitsubishi works on making a new global small car, any development on the future of its "larger" cars has been put on hold. What does that mean for Mitsubishi Stateside? Well, it doesn't look good.

The small car would possibly be offered here in 2012 (it's said to have sub-1.5 liter 3-cylinder engine), but it's hard to believe a small efficient car (and the Lancer family) could be enough to justify keeping the brand here. There's light on the horizon, but more on that in a bit.

First, about the larger "names" at Mitsubishi: Eclipse and Galant. According to a report from Autoweek, until a decision regarding their futures is made later this year, the PS platform-based Eclipse / Eclipse Spyder, mid-size Galant sedan, and mid-size Endeavor crossover are going to keep being built as they are in Normal, Illinois.

Now, if someone were to come in and provide Mitsubishi with an investment (PSA Peugeot Citroën, I'm looking your way), the plant could be retooled and updated to build some really neat cars. If not, then Mitsubishi may be stuck with less than a decent lineup.

Thankfully, there's that upside: a few new and interesting models will be showing up in the next two years in order to impress upon consumer's Mitsubishi's new brand image. What kind of image? That of a manufacturer of compact, efficient, and electric cars. People will like that, right?

First, there's the Outlander Sport / RVR / ASX that will take on Kia's Soul and Nissan's Juke this fall with the Lancer's 2.0-liter engine, and the i-Miev electric buggy kei car should appear later next year as a 2012 model. If Mitsubishi really expects people to seriously consider a sub-$30,000 i-Miev (good luck with that), consumers would need to be offered more than "a basic stereo system, air-conditioning and heating units and power windows and locks."

Meanwhile, the Lancer lineup and the Outlander should both expect a mild (aka cheap) refresh in the next few years.

What could Mitsubishi do to survive in the States? Any ideas? By now, I'm certain Mitsubishi is listening.

By Phil Alex

Via: Autoweek